True To Atlanta
Inspired by Atlanta’s Beltline, the arena concourse makes for an interconnected, social experience, where you’re never far from food, drink or first-class entertainment. The Arena is organized into seven distinct neighborhoods, with all-new 360-degree concourses tying them together. The neighborhood concept reflects the relationship between Atlanta’s unique neighborhoods, and we invite you to explore each one.
Killer Mike and killer views
In Atlanta, porch time is the best time. Join us on the Front Porch just inside the main entrance, and take in the panoramic views of the full bowl and new HD scoreboard, get where you want to be via the all-new 360 concourse, or swing through the S.W.A.G. shop for a cut or a shave, operated by Killer Mike, Atlanta’s own rapper, actor, and activist from Run the Jewels.
Hawk Walk Market
Our food hall is open
We literally knocked down walls to bring you an open food hall experience like no other.
Built around a full bar with that runs foul-line to foul-line with open views down to the court, the Hawk Walk Market brings ATL’s food-truck scene to the arena with chef-driven cuisine for every taste and views of the bowl no matter where you are.
Zac Brown's Social Club
Taste of the South
Zac Brown, the three-time GRAMMY-award winning, multi-platinum front man of the Zac Brown Band will launch the Zac Brown Social Club neighborhood in partnership with the Atlanta Hawks.
Brown brings his passion for food, music, design and hospitality to the new arena with this southern gourmet-style restaurant, complete with hand-made features crafted in Zac’s very own craftsman workshops.